1. Builds Brand Awareness : With steady value-generating content, businesses become more noticed, speak to the minds of audiences, and stand out as industry thought leaders.

2. Increases Trust and Authority: Content that has been well-written enhances a sense of authoritativeness and credibility which might make a potential customer trust a brand more.

3. Improves SEO and Organic Traffic: It optimizes contents like blog posts, articles, and guides for search engines. This means that the ranking improves, and organic traffic starts coming to your website.

4. Creates Leads: Informative and engaging content leads to capturing leads as businesses provide solutions to problems for the generation of potential customers through the buying cycle.

5. Engages Customers: Quality content engages your audience and draws them to connect with your brand on social media, in the comments, or through sharing your content.

6. Conversion Rate: Since content aligns with every step in the customer journey, more prospects can be nudged toward a purchase, consequently also increasing conversion rates.

7. Cost of Marketing: Content marketing, unlike advertising, is cheaper and sustainable in the long run for a great return on investment.

• Creates genuine engagement: Consumers who read a brand-sponsored blog or newsletter and resonate with its content are more likely to develop a positive association and continue to support the brand.

• Delivers value: A podcast on productivity from a content management software company creates brand reputation, so its value to the customer translates into loyalty and sales.

• Offers versatility: With digital tools, you can target prospective customers. From free kantha embroidery patterns to blogs on user experience (UX) design, you can find plenty of approaches for brands considering content marketing. The same brand can also use different mediums to reach new audiences. One example is how Lakmé Cosmetics connects with customers by sharing makeup and skincare tips on YouTube, Instagram, and Facebook. 

Content marketing is a core business strategy for 81 per cent of marketers. In 2022, 82 per cent of marketers actively invested in content marketing, according to HubSpot’s 2022 Marketing Statistics, Trends & Data – the Ultimate List of Digital Marketing Stats. SEMrush reports that 89 per cent of companies surveyed rely on organic search as the most effective distribution channel. This is important because if Google searches are how a potential customer discovers a brand, the content they’re clicking on must be high-quality and useful.