WHAT IS EMAIL MARKETING IN DIGITAL MARKETING AND HOW IT'S HELP BUSINESSES?
Email Marketing is an online digital marketing method wherein companies send targeted emails to a selected group of recipients; for instance, regular customers or possible leads. These communications may include promotions, newsletters, updates on products, or even personal content, all specifically aimed at your audience’s interests.
Email marketing is scalable and can range from sharing news about a small business with a few dozen customers to a whole team of marketers developing customized drip campaigns that resonate with specific customers and their product preferences.
How Email Marketing Helps Businesses:
1. It helps Build Customer Relationships: Repeated communication keeps your brand on top of the minds and deepens relationships with customers.
2.Converts: Email marketing uses customized and target messages to persuade people to execute certain actions: making a purchase, opting into an event, etc.
3. Price-effective: Email marketing is pretty cheap compared to traditional marketing. Emails offer high ROI compared to other traditional kinds of marketing.
4. Increases Your Website Traffic: Email can take you straight to certain web pages, hence increasing traffic, which will lead to an increased online engagement.
5. Segmented Messaging: With segmentation, you can tailor content to different groups, making your emails relevant for higher chances of engagements.
6. Measurable Metrics: Email marketing also comes with measurable results. It gives the ability to track business performance by open rates, click-through rates, and conversion. That, in turn, means constant improvement is possible.
Conclusion With the discussed points, it is safe to say that email marketing is a lead-nourishing tool for all types of businesses to engage customers further and increase sales furth
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