WHAT IS SEARCH ENGINE OPTIMISATION IN DIGITAL MARKETING AND HOW IT'S HELP BUSINESSES?
Search Engine Optimization (SEO) is an integral part of a business’s digital marketing strategy, but it can sometimes be forgotten about, or put on the back burner, in order to focus on quicker wins and greater revenue-driving initiatives. This is quite common for small to medium businesses that maybe don’t have the resources to invest in a long-term marketing strategy such as SEO. It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers. Additionally, many people might not really understand what SEO is and how it can successfully help a business’s online presence.
How SEO Helps Businesses:
1. More Targeted Traffic: With Google ranking high, the business can gain more and more organic visitors who are trying to find your product or service.
2. Credibility and Trust: With a Google result, customers consider the business to be reputed and trustworthy, thereby increasing the brand credibility.
3. Cheap Marketing: SEO doesn’t depend on paid advertising; the target occurs organically, which thereby gives long-term results without continuous ad spend.
4. User Experience: Speed optimization, mobile-friendliness and ease of use result in a great user experience hence low bounce rate.
5. Conversions and Leads: By attracting the right audience, leads or customers can be generated; the growth of business can take place.
6. Competitive Advantage: Businesses can rank ahead of their competitors by proper SEO and they will gain more and more market share from the niche.
In short, SEO is essential for every business that desires to be seen as what it truly is or appear credible online.
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